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BUTONG GROUP

06090.HK

An Emerging Tech-Driven Lifestyle Company for Global Elite Families

Committed to product creation through forward-looking insights into users — the decision-makers within modern families — and the innovative application of advanced materials, craftsmanship, and technologies, BeBeBus delivers products of distinctive value across diverse family living scenarios worldwide.

On September 23, 2025, the Group was officially listed on the Main Board of the Hong Kong Stock Exchange under stock code 06090.HK.

With a single dream — to "Create Different" — we started from zero and grew into
a tech-driven lifestyle brand for global elite families.
In every product and service, we pursue excellence
without compromise, putting "User Value First" into practice.

"Create Different" is not just a slogan — it is the driving belief behind everything
we have built and every achievement we have reached.
We look forward to moving ahead together, powered by innovation, passion, and perseverance, as we step into the next "1001" chapter of our journey.

BOYAN WANG (Founder of BUTONG GROUP)

*Data source: Frost & Sullivan data, based on GMV for 2024

Sub-Brands

Founded in 2019, BeBeBus targets high-net-worth “Family CFO” strategically
focusing on the family lifestyle and parenting scenarios.
Positioned as a premium brand, BeBeBus upholds its mission of “Creat Different” driven by sincere originality
and a commitment to high quality, refined aesthetics, and advanced technology.
It develops products with distinctive user value, delivering sophisticated and
enjoyable experiences to elite families worldwide.
BeBeBus ranks No.1 among mid-to-high-end durable parenting product brands
in China, establishing itself as a leader in the premium parenting market.

Mission

Empower innovation through AI to create differences

Vision

To become a global leader in AI-powered family lifestyle solutions

Values

User value comes first